AI didn’t just help this buyer compare options, it decided the deal.
In one recent sales loss, the prospect used AI to build a full SWOT analysis and feature comparison between our solution and a competitor’s.
by Steve Victor
A Week in My Life as a Sales Leadership Consultant:
4 September 2026 – AI didn’t just help this buyer compare options, it decided the deal. In one recent sales loss, the prospect used AI to build a full SWOT analysis and feature comparison between our solution and a competitor’s. The lesson? Buyers are doing deeper research than ever, and if you’re not clearly positioning your strengths, AI will expose the gap. The good news: you can use that same insight to sharpen your proposals, improve your messaging, and win more high-value deals. AI is a powerful tool but only if you double-check what it produces.
During this past week in my world as a fractional sales leader watch my video on some of the areas that I have been working with my clients.
Learn more here: https://www.youtube.com/@Steve-Victor
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